If you build it and will they come? Well, maybe.
In the baseball movie Field of Dreams, the main character, Ray Kinsella, hears a voice in his cornfield tell him, "If you build it, he will come." He becomes convinced that he should build a baseball field in the middle of a remote corn field alva state bank. Shortly thereafter, the ghosts of Shoeless Joe Jackson and the other seven Chicago White Sox players who were banned from baseball for throwing the 1919 World Series appear upon the field.
The phrase from the movie, "Build it and he will come" has been popularized in the business world as "build it and they (customers) will come."
Many a visionary entrepreneur has been inspired by that "light bulb" moment and arrived with the next million dollar idea that is going to change the world. Driven by sheer inspiration, they proceed to throw all of their time, energy, and resources (read: 'money') at developing their product or service. They think that if they build a better mousetrap, people will flock in droves to buy it. "Build it and they will come."
Well, speaking of "light bulb" moments, let's see what we can learn from one of the world's greatest inventors, Thomas Alva Edison. Although the electric light bulb was the invention, which brought him great fame and fortune, Edison was a prolific inventor, whose efforts also included the invention of the phonograph. Ultimately, Edison received a record 1,093 patents. Of these, his very first was for the electrographic vote-recorder.
The electrographic what? While working as a telegrapher in Boston, Edison transcribed copy about congressional proceedings. During these proceedings, voting on the passage of bills was taken by roll-call; after the name of each senator or representative was announced, each would respond with a "yea" or "nay" and the vote was recorded one by one.
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